The ultimate idea screener

The global innovation team of the largest furniture retailer in the world asked us to help prioritize their new ideas and find out which are truly worth investing in. To capture the opinions and thoughts of consumers around the globe we conducted this research in no less than three continents.

The global innovation team of the largest furniture retailer in the world asked us to help prioritize their new ideas and find out which are truly worth investing in. To capture the opinions and thoughts of consumers around the globe we conducted this research in no less than three continents.

Which of these ideas are worth investing in?

1

Products, services and experiences

Not words but story boards were used to contextualize the ideas, demonstrate the benefit and reasons-to-believe.

2

Attitudes and behaviors

We didn’t just ask if people like an idea, would they invest in them?

3

Likes and dislikes

In a ‘Mobile first’ design consumers only needed a finger to point out exactly which elements of the idea is liked or not. We collected 50-100% more open ends compared to conventional online research.

Design thinking

Our consultants and designers got together to build an idea screening platform with smart and highly insightful tools and techniques.

Power to the respondent

A large number of ideas were developed and we wanted to avoid respondent fatigue by having them evaluate too many of them. The solution was found in empowering respondents to decide for themselves how many ideas they want to evaluate in detail.

Gamification

Forget about traditional questionnaires and boring design. We use design, best practices in UX and techniques like gamification to ensure that research is engaging, challenging and fun.

Conversation design

A new concept in quantitative research. Not just questions and conditional routing but a true conversation. Listening to what consumers have to say, learn from this and within the survey respond with clarifying or laddering questions. Insight beyond anything we did before.