The ultimate idea screener

The global innovation team of the largest furniture retailer in the world asked us to help prioritize their new ideas and uncover which ones are truly worth investing in. To capture the opinions and thoughts of consumers around the globe we conducted this research in no less than three continents.

The global innovation team of the largest furniture retailer in the world asked us to help prioritize their new ideas and find out which are truly worth investing in. To capture the opinions and thoughts of consumers around the globe we conducted this research in no less than three continents.

Which of these ideas are worth investing in?

1

Products, services and experiences

Instead of using words, we used storyboards to contextualize the ideas, demonstrate the benefits and provide reasons-to-believe.

2

Attitudes and behaviors

We didn’t just ask if people liked an idea, we also asked if they would invest in it.

3

Likes and dislikes

In a ‘Mobile first’ design, consumers only needed a finger to point out exactly which elements of the idea they liked or did not like. We collected 50-100% more open ends compared to conventional online research

Design thinking

Our consultants and designers collaborated to build an idea screening platform with clever and highly insightful tools and techniques.

Power to the respondent

A large number of ideas were developed for testing and we wanted to avoid respondent fatigue - when they evaluate too many ideas. The solution was found in empowering respondents to decide for themselves how many ideas they want to evaluate in detail.

Gamification

Forget about traditional questionnaires and boring design. We use design, best practices in UX and techniques like gamification to ensure that research is engaging, challenging and fun.

Conversation design

A new concept in quantitative research. Not just questions and conditional routing, but a true conversation. Listening to what consumers have to say, learning from this and responding with clarifying or laddering questions – all within the survey. Insight beyond anything we did before.

Take me back home