“ Which of these ideas are worth investing in?
Not words but story boards were used to contextualize the ideas, demonstrate the benefit and reasons-to-believe.
We didn’t just ask if people like an idea, would they invest in them?
In a ‘Mobile first’ design consumers only needed a finger to point out exactly which elements of the idea is liked or not. We collected 50-100% more open ends compared to conventional online research.
Our consultants and designers got together to build an idea screening platform with smart and highly insightful tools and techniques.
A large number of ideas were developed and we wanted to avoid respondent fatigue by having them evaluate too many of them. The solution was found in empowering respondents to decide for themselves how many ideas they want to evaluate in detail.
Forget about traditional questionnaires and boring design. We use design, best practices in UX and techniques like gamification to ensure that research is engaging, challenging and fun.
A new concept in quantitative research. Not just questions and conditional routing but a true conversation. Listening to what consumers have to say, learn from this and within the survey respond with clarifying or laddering questions. Insight beyond anything we did before.