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A preferred brand occupies a privileged space in consumers' mind. Becoming top of mind and building a trusted reputation are key.
Consumers generally prefer brands that are physically and mentally closer to them. Trade strategy and advertising are instrumental to grow proximity.
Consumers tend to prefer brands that they perceive a higher attributed value. The notion of cost-benefit and willingness to pay extra are main ways to measure this value.
Recognizing the uniqueness and relevance of a brand is essential to becoming preferred. Continuous innovation and development of unique product features is how brands differentiate.
The strength of the bond consumers have with brands is an important element to preference. Identification with the brand’s promise and associated sentiments are key indicators.
Preference is not something a brand can grow overnight. On the contrary, it is strategized and built through daily decisions and brand initiatives. We can help you in every step of this journey
“Preference can help brands close the gap between consumer needs and business goals. We are passionate about helping brands sustainably grow preference by having the consumers' best interests at heart”
- Felipe Pizzardo email@example.com